Scientific Approach to Religion, Thin Textured Belief System Free Essay Example, 4250 words

fMRI is the currently used and most efficacious neuro-imaging technique in reading the human brain at work. This technology tracks the movement of oxygen-filled red blood cells in the brain as a task is performed. To have a better understanding of the belief system and its impact on the human brain, it would be easier to conceive the effect of reasoning, which normally pulls down the belief processing in opposite direction or at least slows down the process of belief. There are two specific classes of reasoning that are often carried out by a human. They are Deductive reasoning and Inductive reasoning. In Deductive reasoning, the rules of logic are applied to a set of assumptions construed as premises to discover what conclusions inevitably follow from those assumptions. This type of deductive reasoning goes from general to particular examples. Neuroimaging techniques of people carrying out this type of reasoning showed activity in the parietal lobes. (Baker S. C, et al, 1996 Osher son D, et al, 1998). Inductive reasoning works towards a conclusion by moving from particular to a generalization. We will write a custom essay sample on Scientific Approach to Religion, Thin Textured Belief System or any topic specifically for you Only $17.96 $11.86/page Assuming psychological patterns on the actions of rites certainly, dilute the strength of beliefs of those concerned. Researchers are thus forced to take the role of atheists, who are generally viewed to be against God.

What Is Physical Security - 1642 Words

If one were to ask the question, â€Å"What is security?† the response of the majority of the population would likely be: alarm systems, guards in uniform, locks, and barred doors windows. While this is always a great place to start, these are not the only measures that need to be considered when making an effort to secure an information system. Because physical security is a pivotal component of all security plans and is key to all security efforts, it makes the initiation of access control, software security, information technology security, and network security that much more difficult. Anytime unauthorized access to facilities, assets, or resources has been denied, this is a situation in which physical security has been implemented successfully. One may ask the question, â€Å"What is physical security?† Physical security is a complex concept comprised of security measures that have been designed to protect employees and property from vandalism and damage, and prevent unauthorized access to the company’s facility or resources. There are many preventative measures that aid in the utilization of physical security. There are many measures that should be considered in the assessment of a company’s security plan. These measures include, but are not limited to, securing the interior of the building, securing the exterior of the building, natural surveillance, biometrics, protection of the company’s assets from environmental factors, the employee factor, and protection of theShow MoreRelatedWhat Is The Physical Security Of A Data Center?1307 Words   |  6 Pagesdata are not located somewhere â€Å"up there,† but are in fact very real physical spaces (Chris, 2015). Many organizations focus almost exclusively on virtual security and nearly forget about the building or room that houses their data and whether it is properly secured. To be fully secure, a data center one must consider not only network, data and user security, but physical security as well (Chris, 2015). If the physical security of a data center is compromised, it could render an entire system unavailableRead MoreWhat Are The Physical Security Measures That Are In Place At All Solomon Enterprise LLC Medical And IT Facilities?723 Words   |  3 Pagesof the document identifies the physical security measures that are in place at all Solomon Enterprise LLC medical and IT facilities such as central database/data center located in West Virginia, regional hospitals in Florida, Texas, Arizona, Montana, and Missouri, and the disaster recovery site located in Billings, Montana. Additionally, the document provides an analysis of the current security measures and provides recommendations that are critical to the security infrastructure of the company.Read Moresec 4101163 Words   |  5 Pagesï » ¿ Physical Security SEC/410 August 12, 2013 Physical Security It is important for all organizations to have physical security. Physical security protects the organization in every way. Every individual needs to be aware of the importance of physical security. Not only is important for the individual to be aware of the importance physical security has in an organization but to be able to understand how physical security works within the organization. In this paper the writer willRead MoreCore Competencies For Physical And Cyber Security806 Words   |  4 PagesIn the risk-filled world we live in today, managing security for any organization is a difficult task. Whether an organization is dealing with physical security or cyber security, following and enforcing core competencies will make the security process more effective. The core competencies are determined by many factors that include the size of an organization and geographical location to name a few. (McCrie, 2007) When managing a security operation, the core competencies that are applic able forRead MoreIntroduction. There Are Many Factors To Consider In The1176 Words   |  5 PagesIntroduction There are many factors to consider in the development of an environmental and physical security policy. Many may believe that these two components are mutually exclusive; however, there should be careful consideration as to whether or not include the two components as one singular policy, with sections that represent each. As one would expect, the physical aspects of the policy govern physical access to facilities, as well as to information technology resources. The environmental aspectsRead MorePhysical Security Principles958 Words   |  4 PagesPhysical Security Principles Paula L. Jackson CJA/585 June 7, 2010 Professor Brian Kissinger Abstract Physical safety inside and out depends on the type of physical security that is being used by that facility. How well the buildings security system is being implemented can have an impact on the safety of its patrons and other individuals who frequent the building. Physical Security Principles Safety in numbers has always been a deterrent method when leaving or travelingRead MoreImplementing Physical Security As An Access Control Plan1057 Words   |  5 PagesImplementing physical security as an access control plan takes a great effort of planning. Physical security is the protection and controlled access of personnel, the environment they operate in, which includes the hardware and what it contains, as well as the rooms and buildings they are located in. Physical security has three indispensable parts: access to control, observation, and testing. Obstacles should be set for potential aggressors and physical areas should be bolstered against anythingRead MorePhysical And Infrastructure Security Is Essential For Protecting Organizational Interests From Both Well Known And Undocumented Threats936 Words   |  4 Pages Physical and Infrastructure Security is essential to protecting organizational interests from both well-known and undocumented threats. Acts of nature can be a detriment to daily operations as well as the actions of humans. Mitigation of such threats should be taken into consideration and recovery planning and preparation is key. A well-developed policy that is executed and enforced within the organization can assist in this objective. The active threat environment is constantly evolvingRead MoreSecurity Issues And Security Risks1641 Words   |  7 Pages Security issues are something that all employers may have to endure as long as the company is up and operating. Security risks comes in many different aspects business. Security issues can also involve employees as well as customers. Making sure that all aspects of this business is secure can seem like a difficult task to endure but there are several of preventative measures to take. Identify the various types of potential security issues an employer may have to deal with. Whether the company isRead MoreThe Access Control System For Providing Physical Security1305 Words   |  6 PagesTO PROVIDE PHYSICAL SECURITY? Introduction In the present world, the Access Control System is used in all the places where it is intended that a system should allow the authorized persons to get in or leave the facilities as and when required and also to keep a record about these movements. Basically it determines who is allowed to enter or exit; similarly allowed to exit or enter even with the time when they are allowed to enter or exit. In the past, the same job could have been partially done

Air Pollution in High Population Country-Free-Samples for Students

Question: You are required to Compile a Research Proposal for your chosen topic, to be used as the foundation for your research project in RES310. Answer: Introduction Clean air is a basic requirement of human health and wellbeing. However while the processing of development of economic; air pollution has been a noteworthy health risk worldwide (Kampa Castanas, 2008). There are various sources of air pollution such as urbanization, economic development, energy conception, motorization and transportation along with increase the population in the urban area. Air pollution is the only reason of destroying the healthy environment (Yang, Chen, Chen, Kuo, 2007). The report will focus on the air pollution in high population country. It has been analyzed that the most populated country in all over the world is China and India. Divisible define and explain the topic by taking help of various resources. Methodology will reflect in this research which will be helpful to get us the relevant and valid data for the research program. Air pollution in high population country Purpose The main problem statement of the topic is the impact of air pollution on various things in high population country. Air pollution and population health is most important environmental and public health issues (Mills, Donaldson, Hadoke, Boon, MacNee, Cassee, Newby, 2009). There are various driving forces exist in large city which may enhance the air population such as economic development, urbanization, transportation and energy consumption which is liable to expose the polluted air by leaking the hazardous gases in the open environment which may influence the many people and harm them. Significance of the research project The research study will be important to analyze the conditions of the high populated country and the impact of the air population on them. It will be helpful for further study to analyze the various factors related to issue in high populated country. The research will also focus on the other factors which may impact the high populated country. High populated country want a huge space to live and for living better, it started to destroy the maintaining the balance between nature and human (Raaschou-Nielsen, et. al., 2013). Therefore, this research can be used to evaluate the various factors related to the high populated country. The review in this report evaluates the proof of health belongings of outdoor air pollution in developing country like Asia in the context of ongoing amendments in not only air quality but also population health. Health risks are linked with the natural as well as built environment changes as economic development happens (Beelen, Hoek, van Den Brandt, Goldbohm , Fischer, Schouten Brunekreef, 2008). Main points of argument However, it is hard to categorize the major point to arguments but there are some major points are mentioned below which can be argued in the context of topic. Air pollution is a key matter in various areas of Asia and has provoked actions to enhance the superiority of the air. Air quality in Asia shows complex relation between enhanced conduction of energy for transport and generation of power (Loomis, Grosse, Lauby-Secretan, El Ghissassi, Bouvard, Benbrahim-Tallaa Straif, 2013). Climate change and emission of climate shows a substantial challenge for Asia. Unfavorable health belongings linked with exposure to air pollution Health effects of long term and short term revelation to air pollutants (Kan, Chen Tong, 2012). Methodologies Method and approaches Description Use in research Qualitative data Qualitative data is facilitated to gather the information regarding research topic with quality. It has been chosen for this research where is it allows to evaluate the air pollution in the high populated country in depth and detail. The evaluation and the frame work done by researcher can be revised quickly with the help of this method. Quantitative data Quantitative research involves collecting the numerical data on which the statistical calculations can be done to draw the conclusions Quantitative approaches are utilized to make worth conclusion of the research by evaluating the various aspects regarding topic. Primary Sources Primary sources are provided the first hand information. The primary source is able to provide the current information. The questionnaire has been made and it will be represented to the junior Doctors of the hospital which are facing this issue. Secondary sources It is considered as the used material. A secondary source provides a data which is already utilized (Ellis Levy, 2017). It can be accumulated from the articles in the newspaper, research paper, magazines, journals and other available data over the Internet. Research strategy It is helpful to conduct the research program in an adequate manner so that the decided goals can be attained within tome frame (Hamilton, 2007). A systematic approach has been utilized to execute the result program because it is able to sequence manner (Gatrell, Bierly and Jensen, 2015). It focus to make the action plan for representing the every activities while conducting the research so that the possible changes can be done to achieve the target within time frame (Adler, 2015). Sampling technique Sampling is considered as the process in which the specific sets of units are chosen from the total population to make an observation. To analyze the data in an efficient manner Institute of having huge Collection of data. Random sample after which provides equal opportunity to every sample of the population (Aramberri Butler, 2013). primary research methods with justification Serial No. Primary Research Methods Justification 1 Observation An observation is one of the primary methods (Kennedy-Clark, 2013). The use of this in research to observe the reaction of people of high populated country such as country of Asia towards air pollution. 2 Surveys Surveys can be distinguished into various forms such as postal surveys, online surveys, and face-to-face surveys. Postal survey is considered as cheap survey because this survey can cover the wide range of geographical area and does not observe the potential for interview bias. Apart from that there is an online survey which is used to analyze the response of selected people about the impact of air population. 3 Interviews Interview is conducted with selected people to get know about the environment in which they are living. It would be helpful to analyze the various factors related to air population and initiation against air pollution can be executed by knowing the response of people (Osthoff, Roberts, Ravishankara, Williams, E. J., Lerner, Sommariva Stark, 2008). Ethical considerations of the project The ethical value of the research program is essential to determine the right or wrong in the certain activity. This research involves ethical consideration at every step and takes care of the right or wrong activities and how the research will has been maintained. The research program has been implemented by keeping in mind about the ethical consideration. The researcher is followed the certain rules and regulation to execute the research program (Kampa Castanas, 2008). The research is made with honesty which represents the integrity of the entire research program. The uses of this research program can easily trust the data and information mentioned in the research. Define data confidentiality has been maintained and no alteration will be done without permission of the researcher (Fullerton, Bruce Gordon, 2008). Data protection act is strictly followed by researcher and there is a certain punishment that will breach the rule and policies. It was made clear to all the participants that this research program is conducted for the purpose of academic and everyone is free to join in the research program. In the context of privacy, confidentiality and anonymity, entire anonymity was not possible. However, it has been ensured by researcher that the confidentiality would be maintained of the participants by removing any identifying characteristics before widespread distribution of information (Buschmann, Berg, Stengel, Winkel, Sampson, Trang Viet, 2008). The researcher made it clear that the name of participants would not be taken in use for other purpose and their information would not be shard to reveal their identity in any way. Anticipated outcomes and limitations In the limelight of above discussion, it has been concluded that air pollution is enhanced in high populated country due to number of people. They have begun to cut the tree and establish the industrial area in that place to earn which contributes in air pollution. Air pollution is the health hazard and it is a global challenge. It is vital in Asian developing countries because of the severe level of pollution and high density of population linked with them (Huang, Song, Li, Li Zhu, 2012). It has been analyzed that the improve air quality has measurable, substantial and integral public health benefits. It has been recommended that the efforts should be made and goals should be focused in order to control air pollution in every country. there are some common ambient air pollutant encountered in daily life of ours that is particulate matter (PM), nitrogen dioxide (NO2), ozone (O3), carbon monoxide (CO), carbon dioxide (CO2) and sulfur dioxide (SO2). There is a tool to study that is en vironmental Kuznets curve (EKC) can be utilized for the purpose of study the relationship between economic development and the level of air pollution. The research limitations are considered as those factors which are not controlled by researcher to execute the research program. It can be consider das the shortcomings which may hamper the methodology as well as the conclusion of the research program (Pope, Mishra, Thompson, Siddiqui, Rehfuess, Weber, Bruce, 2010). The mentioned of research limitation is in the research study is essential so that the user of the research is in the knowledge of such constraints. There are some limitations are critical and on the other hand some can be avoided. The researcher can overcome some of the limitations or not but the limitations limit the progress of the research as a whole. The shortage of time is one of the biggest limitations in this research program and to overcome this situation, researcher has chosen the random sampling technique to gather the relevant data regarding topic in quick manner (McGranahan, 2012). Personal reflection During the entire process, I learned that the people are living under hazardous situation. Air pollution is one of them that destroy the fresh air from the environment. It is very important to engage yourself in some sort of mental and physical exercises so that the work do not overburden the mind and health remain maintained. In the duration of my study, I analyzed each aspect related to topic and enhanced my knowledge. I learned to observe people and learn from them. Surveys and interviews make me aware about the condition of people during the air population and I realized that it is vital for the government to take action against it so that it could not take a wide face. I believe that there is no better way than personal learning for learning the things and tactics Conclusion It has been concluded that the evidence that exposure of long term to ambient air pollution has bad influence on lung cancer, chronic respiratory disease and worst reproductive outcomes in Asia. However, wherever possible, it has been calculated the consequence estimates for the enhancement of standardized in measured pollutants. It helped to provide additional opportunities for the summarization of quantitative and comparison of outcomes. It has been reviewed that the evidence regarding health consequences of outdoor air pollution in developing Asia in the term of ongoing changes in both air quality as well as the health of population. It has been found that the risk of health interlinked with the natural and built environments amendments as economic developments happens. It has been recommended that high populated country should be regulated by the government strictly in the context of prevention of increase population and destroy tree for self purpose. References Adler, N. (2015). International dimensions of organizational behavior. Boston: PWS-Kent Publishing Company. Aramberri, J., Butler, R. (2013). Non-Sampling vs. Sampling Errors in Survey Research. Journal of Marketing. Pp. 145-179. Barkan, R., Linoff, G. (2013). Non-Sampling vs. Sampling Errors in Survey Research. Journal of Finance. Pp. 144-159. Beelen, R., Hoek, G., van Den Brandt, P. A., Goldbohm, R. A., Fischer, P., Schouten, L. J., Brunekreef, B. (2008). Long-term effects of traffic-related air pollution on mortality in a Dutch cohort (NLCS-AIR study).Environmental health perspectives,116(2), 196. Buschmann, J., Berg, M., Stengel, C., Winkel, L., Sampson, M. L., Trang, P. T. K., Viet, P. H. (2008). Contamination of drinking water resources in the Mekong delta floodplains: Arsenic and other trace metals pose serious health risks to population.Environment International,34(6), 756-764. Ellis, T., Levy, Y. (2017). Framework of problem-based research: A guide for novice researchers on the development of a research-worthy problem.Informing Science: The International Journal Of An Emerging Transdiscipline,11, Pp. 17-33 Fullerton, D. G., Bruce, N., Gordon, S. B. (2008). Indoor air pollution from biomass fuel smoke is a major health concern in the developing world.Transactions of the Royal Society of Tropical Medicine and Hygiene,102(9), 843-851. Gatrell, J., Bierly, G. and Jensen, R. (2015).Research design and proposal writing in spatial science. Berlin: Springer. Hamilton, D. (2007). Bridging Design Research.HERD: Health Environments Research Design Journal, 1(1), pp.29-30. Huang, X., Song, Y., Li, M., Li, J., Zhu, T. (2012). Harvest season, high polluted season in East China.Environmental Research Letters,7(4), 044033. Kampa, M., Castanas, E. (2008). Human health effects of air pollution.Environmental pollution,151(2), 362-367. Kampa, M., Castanas, E. (2008). Human health effects of air pollution.Environmental pollution,151(2), 362-367. Kan, H., Chen, R., Tong, S. (2012). Ambient air pollution, climate change, and population health in China.Environment international,42, 10-19. Kennedy-Clark, S. (2013). Research by Design: Design-Based Research and the Higher Degree Research student.Journal of Learning Design, 6(2), pp.122-128. Loomis, D., Grosse, Y., Lauby-Secretan, B., El Ghissassi, F., Bouvard, V., Benbrahim-Tallaa, L., Straif, K. (2013). The carcinogenicity of outdoor air pollution.The lancet oncology,14(13), 1262-1263. McGranahan, G. (2012).Air pollution and health in rapidly developing countries. Earthscan. Mills, N. L., Donaldson, K., Hadoke, P. W., Boon, N. A., MacNee, W., Cassee, F. R., ... Newby, D. E. (2009). Adverse cardiovascular effects of air pollution.Nature clinical practice Cardiovascular medicine,6(1), 36-44. Osthoff, H. D., Roberts, J. M., Ravishankara, A. R., Williams, E. J., Lerner, B. M., Sommariva, R., ... Stark, H. (2008). High levels of nitryl chloride in the polluted subtropical marine boundary layer.Nature Geoscience,1(5), 324-328. Pope, D. P., Mishra, V., Thompson, L., Siddiqui, A. R., Rehfuess, E. A., Weber, M., Bruce, N. G. (2010). Risk of low birth weight and stillbirth associated with indoor air pollution from solid fuel use in developing countries.Epidemiologic reviews,32(1), 70-81. Raaschou-Nielsen, O., Andersen, Z. J., Beelen, R., Samoli, E., Stafoggia, M., Weinmayr, G., Xun, W. W. (2013). Air pollution and lung cancer incidence in 17 European cohorts: prospective analyses from the European Study of Cohorts for Air Pollution Effects (ESCAPE).The lancet oncology,14(9), 813-822. Yang C. Y, Chen, C. C, Chen, C. Y, Kuo, H. W., (2007). Air pollution and hospital admissions for asthma in a subtropical city: Taipei, Taiwan. J Toxicol Environ Health A 70:111117

Global Strategy for International Management - myassignmenthelp

Question: Discuss about theGlobal Strategy for International Management. Answer: Modes by which Banyan Tree hotel and Resorts will enter in Indian hotel market Market entry mode India is a totally new place for the Banyan Trees spa and Resorts; it will be very beneficial if they can enter into a joint venture or partnership. This partnership must be with an already established hotel or chain of hotels in India. So, they can enter into a partnership with any other local hotel company like the Kochi Marriot Hotel. This will help the Banyan Tree Hotels to understand and gain a firsthand knowledge about the culture and preference pattern of the Indian customers. It is with the help of this local hotel company, that some local tourists can also become a regular customer of the hotel. As Banyan Trees have never had any business chains opened up in India previously, they will require help in order to know the prevailing conditions of the Indian hotel market. Apart from knowing the market trends of the Indian hotel market, a partnership with a local Indian hotel will also enable them to know about the demands of the local customers. As the Banyan Trees have decided to open up their hotels in Kerala, they might enter into a partnership with the Kochi Marriot Hotel. This will be very helpful because Kochi Marriot hotel is a very popular and well-known hotel of Kerala. It is well known not only for its good customer service but also because of its location. It is centrally located, thus attracting a large number of tourists both from within Kerala and outside as well. It is located in the vibrant IT district of Kochi, on the campus of Lulu Mall. So, entering into a partnership with this hotel will help in increasing the popularity of the Banyan Trees. It is a known fact that in order to start their business in India and carry on with it successfully, they need a good platform. Partnership with Kochi Marriot Hotel will perhaps be a very good launching pad for their new business idea. The other advantages that the Banyan Trees Hotels will derive from their partnership with the Kochi Marriot Hotel are an increased number of customers for the spa and message activities. As the banyan trees themselves have a good expertise in the spa, this will have an added advantage for them. Kochi Marriot Hotel has a large number of additional customer facilities. They are airport shuttle, full-service spa, pool, fitness center. This will naturally be a great advantage for the banyan trees hotel because they specialize in the spa, massage and fitness activities. As the Kochi Marriot Hotel itself already has their spa and fitness activities, as a part of their key amenities, it will be easier for the banyan trees to carry on with their spa sessions as well. They will not have to spend any extra labor or time and energy to set up a separate spa and fitness outlet of their own. At the same time, they will also be receiving a detailed description of all the business tips from the Koch i Marriot Hotel itself. This partnership will be beneficial for the Banyan Trees Hotels because they will be saved from the time and energy to make a constant market research on their own. As the Kochi Marriott hotel already has a good established platform and recognition of their own, they will help the Banyan Trees Hotel in every possible way. Banyan Tree Hotels and Resorts This hotel chain comes with a wide range of cozy, comfortable, warm private villas that are surrounded by beautifully decorated tropic gardens. In the midst of this beautiful pristine environment, the tourists can enjoy the soothing and calming body massage sessions and spa. These are just the things that the modern day tourists are looking for everywhere. Along with all these facilities, the Banyan Tree resorts and spa chains also take very much care about the fact that Indians are people with a rich cultural root and also have a great appetite for tradition and antique things. Keeping this in mind, the Banyan Tree hotels and spa resorts have also added several galleries and museums that sell the traditional antique items. Apart from this they also offer retail shops for the tourists to go shopping as and when they feel like. They have almost every aspect within them that are demanded by the Indian tourists. However, in order to enter into India, they need to make a thorough market research in order to find out the proper market entry mode so that they can target the right group of customers and can carry on their business following the right market strategies. Things to keep in mind while entering Indian Hotel Market The most crucial thing that Banyan Tree hotels need to keep in mind while entering India is that they must stick to what is local and what is unique. In other words, they must always try to match with the local flavors of the city. They must make a thorough survey of the specific needs and demands of the local customers and design their hotels accordingly, be it in terms of their rooms, the gardens and even the cuisines that will be served in the resorts (Lai and Hitchcock 2017). Some of the important strategies that are to be followed can be Selecting a proper location The first and foremost thing that Banyan Tree Hotels must keep in mind is selecting the location wisely. As they are totally new to India, it will be wise for them to set up their business in such a place which is already exposed to local and global tourism and also have a demand for the goods and services that this hotel has to offer. Top quality input materials As Banyan Tree is mainly a chain of hotels that will offer spa treatment sessions, it is of utmost importance for them that they must purchase the top quality input materials for all the spa treatments. It is the place where people will come for soothing their minds and toning up their body parts, hence no compromise is to be made with the quality of the products. It must be pure, fresh and totally free from any harmful materials. Medical Accommodations As they will excel in spa sessions keeping proper medical aids and dermatologist facilities on a 24*7 basis is of utmost importance so that proper assistance can be given during cases of an emergency. Simplification of the menu structure As India is a very new place for Banyan Tree Hotels, they must make things simple for themselves and for themselves and for the customers as well. There must be enough flexibility in the booking services, schedule resources etc (Lagrosen et al 2016). Offering to discount them on the spa sessions In order to attract more number of customers, Banyan Tree hotels must make sure that they are allowing a considerable amount of discounts and offers for free spa sessions to their customers. Customer satisfaction must be the top most priority of a new start-up business. Creating promotions on social media As they are a totally new business startup in India, they must make sure that they are easily reachable by all the visitors. Hence, they must open some online WebPages or some facebook pages and helpline or booking sites so that the tourists are well aware of this new spa resort startup and can accordingly see the details and the past achievements of the hotel on their online sits and book their rooms and their spa sessions accordingly. Make sure to get referrals A referral program is a must. This will help keep the customers happy and satisfied. Offering discounts and free gifts to the customers have become very common and nowadays the Indian customers are looking forward to something new, hence the Banyan Tree can try this method by which they can give several rewards to the customers and can make them aware of all the additional services that will be given by the hotel like salons, skin treatments etc. Business Expansion in India Keeping the historical context of the Indian tourists in mind and also the emotions of the tourists, Banyan Tree Hotels might expand their business in Kerala initially. This is likely to add up to the business expansion of the company because Kerala is one among the few Indian cities that have the highest tourist attractions every year. Not only the Indian tourist but the foreign tourists also visit this place in bulk amounts every year (Wirtz 2016). This will be an added advantage for the company because they will be able to target both the Indian as well as the foreign tourist at just one single goes. But as their major concern presently is to enter into India, Kerala indeed will be the best place to bring their business with (Sucher et al 2013). This is a land of sea beaches with beautiful temples and natural beauty all around. Adding an array of hotels with private villas and spa sessions will satisfy the need of a major sector of the Indian tourists because this particular secto r of tourists always looks for a place of private accommodation and some soothing and pleasing experiences like body massage, spa etc. Apart from this, they must concentrate on two important factors that might prove to be their success mantras; they are an environmental conversation and high customer satisfaction. Recommendations Thereby, it can be said that Banyan Trees will naturally gain a good advantage if they enter into a partnership with the Kochi Marriot Hotel. This is because entering into this partnership will give Banyan Tree Hotels a detailed description of the business tactics that they need to follow in India. They will be able to know the exact needs and preference patterns of the Indian customers. As the Kochi Marriot Hotel has a spa and fitness outlet of its own, it will help the Banyan Trees to know about the local flavors that they are using in their spa products, as per the taste of the Indian customers. However, there can also be some cons of this partnership as well. Like all other partnership business, there can be temporary instances of disputes. There can be problems related to the management and operations, profit shares and many others. However, this can easily be solved by careful and matured handling from both the partners and also by entering into a proper partnership contract ri ght during the initial stages of the business. Reference List Ferguson, D.L., 2016. Customer Relationship Enhancements from Corporate Social Responsibility Activities Within the Hospitality Sector: Empirical Research from Vietnam.Corporate Reputation Review,19(3), pp.244-262. Govil, N., 2015. Producing India as Location.The Routledge Companion to the Cultural Industries. Lagrosen, Y., Lagrosen, Y., Lagrosen, S. and Lagrosen, S., 2016. Customer perceptions of qualitya study in the SPA industry.European Business Review,28(6), pp.657-675. Lai, I.K.W. and Hitchcock, M., 2017. Sources of satisfaction with luxury hotels for new, repeat, and frequent travelers: A PLS impact-asymmetry analysis.Tourism Management,60, pp.107-129. Lam, C., Ho, G.K. and Law, R., 2015. How can Asian hotel companies remain internationally competitive?.International Journal of Contemporary Hospitality Management,27(5), pp.827-852. Lo, A., Wu, C. and Tsai, H., 2015. The impact of service quality on positive consumption emotions in resort and hotel spa experiences.Journal of Hospitality Marketing Management,24(2), pp.155-179. Roll, M., 2015. Asian Brands Toward 2020A New Confidence in the Boardroom. InAsian Brand Strategy (Revised and Updated)(pp. 251-293). Palgrave Macmillan UK. Shen, H., 2015. Critical success factors for leading hotel brands in Asia: a case study of banyan tree.International Journal of Marketing Studies,7(3), p.19. Shen, H., 2015. Critical success factors for leading hotel brands in Asia: a case study of banyan tree.International Journal of Marketing Studies,7(3), p.19. Stevens, L., 2017. Of Love and Decomposition: Counterpoints in the Production of Space in South Bali.Asian Diasporic Visual Cultures and the Americas,3(1-2), pp.204-207. Sucher, W., Pusiran, A.K., Dhevabanchachai, N.T. and Chon, K., 2013. THE INFLUENCS OF ASIAN CULTURAL VALUES IN THE ASIAN HOSPITALITY SERVICES. Inthe 11th APacCHRIE Conference(pp. 21-24). Wirtz, J., 2016. Banyan Tree: Designing and Delivering a Branded Service Experience. InSERVICES MARKETING: People Technology Strategy(pp. 633-642).